Clarisonic Roars Back to Life in the Skincare Arena
New York City, March 1, 2025 – In a move that has sent ripples of excitement through the beauty and skincare industry, Clarisonic, the once – dominant force in skincare devices, is back in business. After a hiatus following its discontinuation by L’Oréal in 2020, the brand has been resurrected by its original founder, Robb Akridge.
Clarisonic, officially known as Pacific Bioscience Laboratories, Inc., was originally headquartered in Redmond, Washington. It quickly made a name for itself with its cutting – edge Clarisonic line of skincare devices. These products were revolutionary, offering a level of cleansing that far exceeded traditional methods, and they quickly became a must – have in the beauty routines of skincare enthusiasts worldwide.
In 2011, the brand was acquired by L’Oréal, one of the titans of the global beauty industry. Under L’Oréal’s ownership, Clarisonic continued to flourish, capturing a significant 14% of the skincare device market by 2018. However, in July 2020, L’Oréal decided to pull the plug on the brand, choosing to shift its focus towards other core business areas.
But now, in 2025, Robb Akridge has stepped in to breathe new life into Clarisonic. With a deep – seated passion for innovation and a commitment to high – quality skincare, Akridge is determined to restore Clarisonic to its former glory.
As part of the relaunch, Clarisonic is bringing back its classic product range. Fans of the brand can once again get their hands on the iconic Mia and Aria cleansing brushes. These devices are engineered to gently exfoliate the skin, effectively removing dirt, oil, and stubborn makeup, while leaving the skin looking clearer and feeling smoother.
However, the comeback doesn’t stop there. Akridge has big plans for the brand’s future. He has announced that Clarisonic will be introducing a brand – new Spectral Beauty Series. This innovative product line will leverage advanced light – therapy technology to target a wide range of skin concerns, including acne, signs of aging, and hyperpigmentation. By combining the brand’s signature cleansing technology with the power of light, Clarisonic aims to offer a comprehensive skincare solution that delivers tangible results.
“Reclaiming Clarisonic and bringing it back to the market is a dream come true,” said Robb Akridge. “Our mission is to provide consumers with top – notch skincare devices that are both effective and user – friendly. The Spectral Beauty Series is a testament to our commitment to innovation and our dedication to helping people achieve their best skin.”
To mark this momentous occasion, Clarisonic is planning a series of exclusive events and promotions in the coming weeks. Consumers can expect special discounts, giveaways, and educational workshops where they can learn more about the brand’s products and how to integrate them into their daily skincare regimens.
With its rich history of innovation and a visionary leader at the helm, Clarisonic is poised to make a major splash in the skincare industry once again. It’s clear that the brand is ready to take on the challenges of the modern skincare market and deliver on its promise of beautiful, healthy skin.
PSA: Clarisonic Is Back and Currently on Sale